This past weekend I took a trip to the best city on the planet and my hometown, Saint Louis. I was contacted by a friend from high school to do some work for Anhueser Busch's Samcom event. My task was to do some chalk illustrations at bars where AB's product were being sold and where the wholesalers from the event could be directed. Here are some images from the day. Each board took roughly 30 minutes and the bigger board about 45 minutes (this includes wipe down, which some of the boards were really nasty and some had never been cleaned for over 2 years.)
HUGE shoutout to my lovely girlfriend, Darla, for accompanying me throughout the day to shoot photo's! Love ya!
And thank you to Colleen and AB for giving me this opportunity!
When the assignment was first getting explained to me my first impression was to stray as far away from the expected, which to me was card tricks, black and white and bunnies in hats. But as I went through my sketching stages I started to wonder if I could pull off the expected magician stereotypes in a new and refreshing way. Parallel to that though I was also thinking about how I could involve the buyer and have them do a trick with the product. So I landed on the idea of an interactive packaging design that took the expected content of a magician and simplified it in the design.
The wine case's purpose is not only to hold the wine bottle, but enclose it to add a sense of mystery to what is inside.
The Magician logo was very carefully thought out and refined. The logo itself is a play of figure-ground, which in itself is an illusion. From the start the buyer sees their first magic trick.
Opening the case up, the top of the bottle is shown, wrapped in a satin cloth, creating a build up for the reveal.
When the bottle is removed the buyer must simply untie the white lace to finally reveal the product.
The reveal is a very cohesive bottle label that features red wax to accentuate the Ace of Spades on the label. "Magician" is hand drawn accompanied by the fonts "Abraham Lincoln" and "Baskerville."
Simply, these are my beginning sketches for the wine "The Magician." The problem that needs to be solved is a rebrand of 4 x 5.5 wine label for this particular wine. As I went through doing sketches I kept coming back to the words "unveiling" and "experience." So I decided to take a very minimalist approach to the wine label and focus on the experience of opening up the packaging of the wine, an "unveiling," if you will. I will update each step with separate posts. More is on the way very, very soon!
QUICK BACKSTORY: During World War II, many men were drafted into the war to fight the Axis power. Most of the men drafted lived a very casual life and seemed almost unfit as war fighters. When St. Louis man, Tom J. Masterson, get selected into the draft, he isn't put through the regular boot camp training. He is taking to a top secret military base where he is trained in the art of stealth and espionage. His mission is to land on the outskirts of Hitler's Eagle Nest and hand deliver a booklet of valuable papers to a spy on the inside.
Here are 5 pages from the story. More are on the way.
In almost every situation, when illustrating and designing, I come out with the best results when I am working on something that interests me and/or effects me. Having a connection to the work has a great impact on my concepts, moving forward from my concepts and my end result. So I chose the topic of police brutality. I am from Saint Louis and the whole Ferguson incident is very interesting for me. So instead of only covering Ferguson, I decided to broaden the topic to police brutality in general.
Concepting, I started off literal, but choosing an interesting perspective to put the viewer down on the floor with the victim. Then, I liked the idea of playing with the word "uncivilized," so I was inspired by the Akkadian relief, The Stele of Naram-Sin. I found that too confusing for the average reader so, I began playing with the word "innocence" and tried to figure out what is innocence and who is innocent. I came to the connection of a teddy bear and ran with the idea.
Outline of illustration
Replaced the identified person with a general and relatable subject, a teddy bear.
Outline placed on bristol paper. Begin build up of watercolor.
Further saturation and build up of watercolor.
Close to the end of the watercolor phase.
Prisma color pencils used to build up contrast and push colors even further.